Lurkers are the 99.989% of Social Media
Biznology
MAY 6, 2014
Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. Today, circa 2014, it’s tough to even get that close.
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