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The 2013 Marketing Predictions Post: Content Marketing And Social Business

Marketing Insider Group

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. Personal Branding and Social Business Thought Leaders. What’s Your 2013 Marketing Prediction? 13 Marketing Trends for 2013 from Business 2 Community.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. We later added a sixth point relating to two real time capabilities: access to individual customer profiles, for things like call centers and website personalization, and real time event triggers, for things like responding to dropped shopping carts.

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Getting Started with Website Personalization: 3 Things You Need to Know

Bound360

Go back to the beginning of the personalization journey and we’ll start there. I think personalization came up for us around 2013, 2014. Great chatting with you and best of luck to anybody out there who’s going down that personalization path. Could you walk us through when the conversation started happening?

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Marketing Solution Partnership Between Reactful And 6sense

Valasys

This marketing solution partnership will allow for real-time improvement on digital marketer interaction and communication with targeted website visitors. Founded in 2013, Reactful’s AI and machine learning personalizes each visitor’s website experience in order to best engage and convert visitors while you hold their attention.

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The Future of Digital Marketing is Already Here

Adobe Experience Cloud Blog

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. But, according to Experian’s 2013 Digital Marketer report, “fewer than 10% of brands are executing true cross-channel communications informed by one view of the customer.”

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14 of the Best College Websites (And Why They're So Awesome)

Hubspot

Bucknell's website, which was nominated for Best Website Redesign at the Webby's in 2014, is a wonderful example of website personalization at work. The next time you visit the website on the same device, you won't see Arts and Culture -- although you can turn it back on at any time. 3) Bucknell University.

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3 Cutting-Edge Examples of Website Personalization

Hubspot

Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. For the vast majority of companies we talk to, however, personalization has stayed largely in the realm of email marketing. Then identify a targeted place where personalization could help ease friction.