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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. The first stage was just to recognize that CDP was a separate category of software. What was new about CDP was that it was packaged software that was building a customer database. That’s a typical development for a mature software category.

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Marketing Solution Partnership Between Reactful And 6sense

Valasys

This marketing solution partnership will allow for real-time improvement on digital marketer interaction and communication with targeted website visitors. This joint marketing solution enables Sage, a leading financial management software company to generate a new level of content targeting for its Sage Intacct solution. About 6sense.

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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

As private sector CIOs begin to consider growth and innovation, state CIO brethren will not have that luxury until at least 2013, according to our projections. Tailwinds for Marketing Automation Software - Insi. Cost saving consolidation, optimization and services, combined with security and regulations, are driving the budgets.

ROI 40
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3 Cutting-Edge Examples of Website Personalization

Hubspot

Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. For the vast majority of companies we talk to, however, personalization has stayed largely in the realm of email marketing. They encourage the now-educated website visitor to "Start Your Project Today."

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42 Best Sales Prospecting Tools for Sales Teams in 2023

BenchmarkONE

Also, the BenchmarkONE CRM is a cost-effective substitute for complex sales software. Being integrated into a marketing solution, it provides a more comprehensive picture of your contacts. It allows getting email addresses from LinkedIn search and personal pages just in a few clicks.

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B2B Category Creators Episode 9 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. It’s about product experience management.

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B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. It’s about product experience management.