Remove sales

The Point

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More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on. Probably not.

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3 Demand Generation Goals to Avoid in 2013

The Point

What sales and marketing metrics are you hoping to impact? Examples might include: Increase the number of daily live contacts (phone conversations) recorded by inside sales. Reduce the number of leads rejected by field sales. What business processes are you hoping to improve? Create a social media campaign.