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Marriott International Bets on Content with New Content Development Studio

Content Standard

Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release. ” Former Disney–ABC Television executive David Beebe, now Marriott’s VP of creative, content marketing, and global marketing, will lead the new initiative.

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Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered

Adobe Experience Cloud Blog

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”. Newsjacking.

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18 Brilliant Examples of Holiday Marketing Campaigns

Hubspot

Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts. To help inspire people for what to do with their day off, REI's #OptOutside microsite featured hiking trails and adventure ideas. Check out a few more ingenious microsites in this blog post.)