Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. The deal is not particularly surprising.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. million) but just 28% in the second half ($50.7 million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Again, there were no particular surprises in the answers – marketers care more about cost, integration, and ease of use than vendor or technical details. (I

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. B2B Email Marketing – 2013 Statistics. B2B Email Marketing – 2013 Statistics. B2B Buyer Behavior: Timing is Everything.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs. Image via BigStockPhoto.com. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

chiefmartech

SEPTEMBER 21, 2018

As David Raab observed from Adobe’s official comments on the deal , it seems like they will keep Marketo separate from their existing Adobe Campaign solution (which originated from their acquisition of Neolane in 2013 ). Marketo would be their B2B solution; Adobe Campaign would remain their B2C solution.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. Modern B2B buyers are looking for engaging, entertaining, and informational content from potential vendors. By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Customer Experience Matrix

NOVEMBER 1, 2013

This is something I’ve already thought and written about quite a bit, but the discussion did advance my understanding of whether any marketing automation vendor gains a business advantage if third party applications can connect to all of them. At a minimum, the vendors will connect with the most popular systems first.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

ClickZ

MARCH 13, 2020

During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. The first was published in 2016.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 Even in 2013, when ExactTarget expects Pardot to yield $15-$20 million, that won’t be much more than 5% of the company total. million, to be exact).

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

chiefmartech

OCTOBER 29, 2017

The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape).

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Content Goes Niche – Content marketing is still an effective strategy but things have changed since I wrote my book in 2013. SnapApp is positioned well for this. And that content is going to have to be based on social proof.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62