Everything Technology Marketing
FEBRUARY 26, 2013
Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.
Everything Technology Marketing
DECEMBER 15, 2012
Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!
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KoMarketing Associates
APRIL 11, 2013
At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. Optify B2B Lead Generation Report. View the full report.
KoMarketing Associates
JANUARY 25, 2013
In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Lowest Cost Per Lead Channels. Highest Quantity and Quality of Leads Channels.
Convince & Convert
FEBRUARY 27, 2015
In fact, 43 percent more videos were watched online from 2013 to 2014. When the goals of marketing and sales teams are lead generation and conversions, you need more control over the playback experience and the right tools to help you identify and convert your viewers. Image via BigStockPhoto.com. billion videos in 365 days.
Buzz Marketing for Technology
MAY 28, 2014
This is a tough hit for marketing executives as they realize how much money they’re actually spending on media to create prospects—$40 billion+ on digital advertising alone in 2013, according to the IAB.
Outbrain
SEPTEMBER 4, 2019
This supports lead generation processes and helps to drive more customers to the business. When Salesforce acquired ExactTarget-Pardot in 2013, it was the moment that Salesforce expanded its software offering to cover pre-sales and marketing. Oracle Eloqua . , marketing automation provides other benefits too.
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