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Is martech headed for its “dot-com moment” in 2020?

chiefmartech

But there’s no denying that we have entered a “Hunger Games” era for many VC-backed martech companies from the first golden age of martech , the period from 2013 to 2018. What ever happened to that Internet ecommerce revolution? trillion through ecommerce. trillion total in ecommerce in 2018.

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Best WordPress SEO Agency: Top 8 Choices for 2022

Single Grain

In 2013, Eric Siu bought a failing SEO agency for $2 and converted it into this leading digital marketing agency. Single Grain runs on its core values of growth, long-term vision, integrity, accountability, creativity, and tenacity. In-depth keyword research covering both short- and long-tail keywords. Lead generation.

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The Marketer's Guide to Pinterest SEO

Hubspot

Including a link back to your website will not only reinforce that the image is associated with your brand, but it will also open up a direct pathway to purchase (for ecommerce) or learn more (for services). 9) Leverage the Long Tail. When it comes to descriptions, think about long-tail keywords for your business and industry.

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How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

You should aim to optimize your landing pages for long-tail search visitors who are simply seeking information on a topic and haven’t necessarily heard of your company. For example, you'll notice that we use a vertical pipe in the page title of this blog ("Internet Marketing Blog | HubSpot").

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. 54) Long-Tail Keyword. A long-tail keyword is a very targeted search phrase that contains three or more words. Learn more of the details here.). 14) Churn Rate. 55) LTV:CAC.

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Nearly half of the previous martech landscape was venture-funded, launching in the 2013-2017 martech funding heyday. More recently, Shopify in ecommerce. I think of those respectively as the “torso” and the “head” of the martech long tail. Get acquired. Raise more money. Sure, there were a few.