Remove 2013 Remove eCommerce Remove Hubspot Remove Long Tail Marketing
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Is martech headed for its “dot-com moment” in 2020?

chiefmartech

But there’s no denying that we have entered a “Hunger Games” era for many VC-backed martech companies from the first golden age of martech , the period from 2013 to 2018. What ever happened to that Internet ecommerce revolution? trillion through ecommerce. trillion total in ecommerce in 2018.

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The Marketer's Guide to Pinterest SEO

Hubspot

For more detailed information about how use Pinterest's new business accounts, check out the free HubSpot ebook, A Guide to Pinterest's New Business Accounts here. 9) Leverage the Long Tail. As we know from the success of big brands like Amazon, Google, and Netflix, the long tail isn't just a niche strategy for small businesses.

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How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.). 14) Churn Rate. 21) Context.

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. Nearly half of the previous martech landscape was venture-funded, launching in the 2013-2017 martech funding heyday.