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Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Hubspot

Direct-to-consumer ecommerce companies manufacture, market, and distribute their products without the help of middlemen. Dollar Shave Club, which sells -- you guessed it -- razors (among other bathroom essentials), launched their ecommerce company with a 1:33 minute video. What is the direct-to-consumer model?

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13 influential marketing technology leaders

ClickZ

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013.

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Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations

Hubspot

RJMetrics analyzed data from hundreds of ecommerce stores. Some of what we found wasn’t too surprising – Black Friday and Cyber Monday are major shopping days for any ecommerce retailer. How Important Was Last Holiday Season to Ecommerce Companies? Without a doubt, the holiday season is an important time for ecommerce companies.

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Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012). Silverpop and HubSpot might also benefit but neither is fully focused on standard B2B marketing automation.

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Publishers: Thinking of Incorporating Ecommerce Into Your Business?

Hubspot

Why not try something that other publishers might consider ‘out there’ — like ecommerce? One of the biggest examples of publishers venturing into ecommerce was Refinery29 , a women’s fashion and lifestyle business. What’s interesting about this situation is that Refinery29 closed the doors on its ecommerce business in 2013.

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How to Create an Editorial Calendar and Boost Conversions

Optinmonster

Check out our post on eCommerce marketing strategies. Quick Note: Even though this editorial calendar example comes from 2013, its core principles are still just as relevant today. While there are many things that you can do with HubSpot , today we’ll just be focusing on the editorial calendar. But you should totally have both.

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Free Holiday Stock Photos, Expert Photoshop Shortcuts, and More in HubSpot Content This Week

Hubspot

At HubSpot, we strive to provide a top-notch paid product , but we also like to throw in some things that are -- you guessed it -- free! Delight" is a term used all the time at HubSpot. How to Calculate the Lifetime Value of Ecommerce Customers. If you''re an ecommerce marketer or business owner, you can get the answer.

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