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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Wasssup by Budweiser The Super Bowl is where television ads come to dream big. And it was an instant hit. Marketing leaders are 1.5

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4 Omnichannel Advertising Trends Set to Dominate the 2023 NFL Season

Digilant

million viewers per game, advertisers are wise to use in-game TV ads to reach fans. Ahead of the 2023/24 NFL season, we’re helping advertisers create a winning strategy by looking back at key trends and media habits in the 2022/23 season. After the 2022/23 season saw an average 16.7 Today’s fans are omnichannel viewers.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked.

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5 Creative Advertising Trends Seen in 2021 (So Far)

Outbrain

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

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With Ad Blocking on the Rise, Could Content Marketing Be the Answer?

Content Standard

Given this collective dislike for advertising, it’s not surprising that ad blocking software is on the rise. Ad block users jumped by 70 percent from June 2013 to June 2014, the data revealed. – iframe –> The news could soon get worse for advertisers. Nobody likes ads. Knight in Shining Content.

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Are These the Best Campaigns of the Year? Grand CLIO's 2014 Award Winners

Hubspot

Not all advertisements are disruptive and annoying. This week, the CLIO Awards (which awards agencies for creative advertising in package design, print, radio, and television) announced the recipients of the Grand CLIO, giving the highest honors for innovation and excellence in advertising, design, and communications.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. Mobile matters.