ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

JANUARY 31, 2013

Inside sales superheroes may seem relatively rare now, but sales leaders will look for more consistent displays of superhero skills as they winnow their teams based on sales performance. Josiane noted that the groundwork that many business laid out over the past few years will set organizations up for success in a “strong and steady” 2013.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

MAY 7, 2013

There is an identifiable pattern and a different persona displayed when someone makes the transition from lead to potential buyer. Even if your lead from the first quarter of 2013 has clearly identified the fact that they will not be ready to buy until 2014, it''s a big mistake to simply leave them alone in the meantime.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

NOVEMBER 8, 2012

Click to start video at this point — I comment on the welcome sense of transparency her blog and website display, and Linda discusses her approach to sharing ideas and content: “When I do a blog, I don’t look at it in any way, shape or form as an avenue to pitch. 2013: A Resurgence in Developing People for the New Sales Landscape.

Demand 120

Demand RFP Work Management Buying Cycle 120