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What You Missed Today in Marketing: June 24, 2013

Hubspot

Lots of marketing news today. With Google Reader''s demise approaching on July 1st, companies everywhere are jumping in to try to replace it. Main contenders have been Feedly and Digg. For B2B marketers whose audience is executives and decision-makers, it might be time to reevaluate your content strategy. of Happiness.

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How to recover from the ravages of Google Penguin and Panda

Biznology

People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. While Google will smite sinners viciously, sending you into the wilderness of search, Google’s also very compassionate.

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11 digital marketing resolution ideas for ’13

Biznology

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. I know not everyone does the resolution thing, but almost half of all Americans do.

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Full Stack Experimentation: A Comprehensive Guide

Convert

Product Experimentation Companies looking to constantly satisfy their users with great product experiences and win market share adopt product experimentation. Instead, it’s meeting real marketing needs in the way users request them to be met, by testing new features and changes in a controlled environment. Case in point: Digg.

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Build some social media marketing backbone you big wuss

Biznology

I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform.

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15 Expert Guides to WordPress: Tips, Techniques, Plugins and More

Webbiquity

Custom Post Types – WordPress Evolves Closer to a Content Management System by Masterful Marketing. Rachel Butts (again) reviews eight of her favorite “things” to enhance WordPress, including the Woo Themes framework, Simpicity theme, Gravity Forms plugin for creating and managing forms, and MailChimp for email marketing.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies. Blog" can also be used as a verb, meaning to maintain or add content to a blog.