KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Software Solutions Used. We’ve been covering industry news (i.e.,

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Demand for SEO skills has never been greater. 3 SEM Facts. Agencies do SEM better. eMarketer ). Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

SEPTEMBER 22, 2015

To help answer these question, HubSpot and LinkedIn created The Marketing Skills Handbook: A Deep Dive Into Today's Most In-Demand Marketing Jobs. This handbook examines recruiting data and marketer profiles from 2013-2015 on LinkedIn’s own platform. SEO/SEM is the top marketing skill desired by marketing departments.

Demand 28

Demand High Quality Lead SEM Work Management 28

The Point

OCTOBER 7, 2014

Billion with Google in 2013. B2B Marketing Demand Generation Google AdWords Online Advertising search marketing SEM Social Media facebook advertising facebook boosted posts lead generation cards linkedin advertising social media advertising social PPC sponsored updates twitter advertising twitter website cards'

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Marketing Insider Group

JANUARY 6, 2020

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Brightedge

JANUARY 13, 2020

It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. The key acronyms in the space are: DSP – demand side platform, SSP – supply side platform, and DMP – data management platform. By Ian Brodie, 2013.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

SnapApp

DECEMBER 4, 2017

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Compared to statistics from 2013, marketers now consider brand awareness to be more important than customer acquisition.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122