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Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

The percentage of marketers investing more than 50% of their digital ad budget in remarketing doubled from 2013 to 2014, but that only brought it up to 14%. And yet, over 90% of marketers surveyed in a study commissioned by AdRoll said remarketing is as effective or more effective than email, search, and other display campaigns.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. The differences between the two are largely visual -- Giovanni Perri of Rebel Hack likens them to the visuals that might appear in your Facebook News Feed.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. billion visits per month compared to Facebook’s 809 million.

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The Online Marketing Guide for B2C Facebook Ads

TrustRadius Marketing

In this guide, we’ll give you insights on how to use Facebook to market your brand to a consumer audience. As the world’s most popular social network, and one that offers many tools for advertisers to personalize and measure their campaigns, Facebook is a powerful way for you to reach consumers. What are Facebook Ads?

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. It also simulates the ad auction to generate the numbers displayed. You have more power at your disposal with LinkedIn than you might realize.

Linkedin 101
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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

What are the best days and times for Facebook updates? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. How do top executives use social media?

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. The average CTR for banners is 0.01 e-Strategy Trends ). MediaPost ).