Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
Hubspot
APRIL 6, 2015
The percentage of marketers investing more than 50% of their digital ad budget in remarketing doubled from 2013 to 2014, but that only brought it up to 14%. And yet, over 90% of marketers surveyed in a study commissioned by AdRoll said remarketing is as effective or more effective than email, search, and other display campaigns.
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