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How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. How Can PPC Help Me Fast? Simple: PPC has immediate results. You guessed it. First, a quick refresher.

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. To investigate, I did a manual analysis of several hundred new clients that WordStream signed up in the first two months of 2013. How much lower?

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Actually, yes.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. CPC: Cost-per-Click (See PPC). CTR: Clickthrough Rate. PPC: Pay-per-Click. Typically this happens when publishers have a fixed rate for PPC in different areas on their website.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. 15) Clickthrough Rate (CTR). 14) Churn Rate.