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Millennials vs. Gen Z: How Are They Different?

Salesforce Marketing Cloud

When we first started delving into the buying habits of Gen Z and Millennials, we found Gen Z to be pragmatic, focused on saving money, and wanting brands to constantly innovate. While 27% of Millennials are buying more private-label products to save money, only 13% of Gen Z does so. What a difference a few years makes.

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What Is Beacon Marketing?

ClearVoice

Launched in 2013, beacons have been steadily evolving as Bluetooth technology became more advanced and more consumers use smartphones in their daily lives. Many retail and restaurant brands use beacons to compel people to come inside or buy a specific product utilizing hyper-targeted messaging. Deals and Promotions. Data Gathering.

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Key Marketing Takeaways from VidCon2019

Pam Didner

If you were interested in buying products on-the-spot, you could!! The parents and 3 kids have been on YouTube since 2013. These games were designed to engage with their young audiences and were strategically tied to their merchandise. If you are a fan of HobbyKidsTV, you could also buy those toys on-the-spot.

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Social Entrepreneurship: What It Is and Why Everyone's Talking About it

Hubspot

Entrepreneurs have different motivations for starting a business just as consumers have different motivations to buy. It started as a one-for-one model; Buy a pair of shoes, and TOMS would give a pair to a child in need. In 2013, they also become the world’s first Fair Trade Certified™ footwear manufacturing factory.

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How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Every season, your forecasting and merchandising teams have to find the best new styles in the hottest colors and then guide those products through the four fashion life cycle stages: Introduction. If no one is convinced, no one is going to buy your product, so your content during this period needs to be on point.

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How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Every season, your forecasting and merchandising teams have to find the best new styles in the hottest colors and then guide those products through the four fashion life cycle stages: Introduction. If no one is convinced, no one is going to buy your product, so your content during this period needs to be on point.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Media Planning Media Buying Publishing Display Advertising Video Mobile. Many times, we are so influenced by the merchandising or information calendar that we forget what the consumers preferences are. We either forget that the consumer has already purchased a particular product or target her with things that she has no interest in.