Millennials vs. Gen Z: How Are They Different?
Salesforce Marketing Cloud
SEPTEMBER 14, 2022
When we first started delving into the buying habits of Gen Z and Millennials, we found Gen Z to be pragmatic, focused on saving money, and wanting brands to constantly innovate. While 27% of Millennials are buying more private-label products to save money, only 13% of Gen Z does so. What a difference a few years makes.
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