Brandwatch Marketing

OCTOBER 25, 2023

The other school of thought, advocated by Bryan Sharp , contends that one of the strongest drivers in making consumers buy is simply the ability to recall that product. Nobody expects Manchester United fans to rush out and buy a Chevrolet purely because the brand appears on the players’ shirts, yet the car manufacturer pays $71.4

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Your audience may laugh, cry, or dance but not buy. That could be useful data.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Adobe Experience Cloud Blog

OCTOBER 27, 2020

Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t want to buy from you, but feel like they don’t have a choice.) . No business wants unhappy customers. But how do you know they’re happy? Is it, in fact, even possible to measure happiness? .

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

The ROI Guy

OCTOBER 29, 2012

With more financial constraints, more stakeholders, and more scrutiny on each purchase, buying cycles have been extended by almost 10% over the past three years. This despite many of the participants now selling solutions that are easier to purchase and deliver, particularly Software as a Service and Cloud Computing solutions.

Sales Cycle 40

Sales Cycle Marketing Proposals Buying Cycle Mobile Marketing 40

Customer Experience Matrix

NOVEMBER 6, 2017

It does this by placing a tag on client Web sites to identify visitors and track the content they consume, and then connecting client CRM systems to find which visitor companies ultimately made a purchase (or reached some other user-specified goal). Adinton was founded in 2013.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Crimson Marketing

MAY 23, 2013

Who buys it? 7: Spur People to Talk About and Purchase Your Products. Being successful on Facebook is determined by answering these 6 questions: What do you sell? What’s unique about them? What’s their lifestyle? What else do these people like? What dreams are you empowering? #7: Use redirection. Tell stories. - Use signaling. -

Social Media 100

Social Media Social Marketing Marketing Management Media 100

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Sword and the Script | B2B

NOVEMBER 23, 2021

While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.” This is because “B2B purchasing does not include direct engagement with the provider.”. click image for higher resolution).

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ANNUITAS

MAY 31, 2016

*This post first ran June 25, 2013 on ANNUITAS.com. The danger stems from marketing and sales equating the traditional funnel with the very untraditional new buying process. What stages do they take to purchase? What are the trigger events that cause them to initiate a purchase? We are obsessed!

Top of Funnel 100

Top of Funnel Digital Marketing Funnels Marketing Funnels B2B Sales 100

Customer Experience Matrix

NOVEMBER 5, 2015

It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. One bit of evidence: the Aprimo brand was dropped in 2013. This suggests that someone will purchase the Teradata systems and continue to sell them. So what happens now?

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

OCTOBER 18, 2012

Did you know that according to CEB, 53% of surveyed buyers indicated that customer loyalty goes to those firms not with superior brand perception, product and service delivery, or even the value-to-price ratio, but overwhelmingly to those firms that provide the Best Buying Experience? You Decide.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

ClearVoice

JUNE 19, 2023

Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013. Combining AI and other advanced analytics techniques to improve decision-making.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” It’s about offering a clear, structured path guiding them through their buying journey. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Liveintent

AUGUST 19, 2021

Those include: Offline data sources like in-store purchases, loyalty cards, and customer service centers Online data sources like website and app interactions, eCommerce purchase data, survey responses, social and email engagements. In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands?

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. 9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. They painfully got buy-in across their org and learned about the business side of marketing. Creativity strikes back. But a lot of them stuck it out.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Customer Experience Matrix

AUGUST 28, 2014

Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

ANNUITAS

FEBRUARY 13, 2014

Consider the following statistics from the DemandGen Report 2013 Buyers Survey : As many as 41% of buyers said they waited longer to initiate contact with B2B vendors than they did a year ago. Nearly two thirds (64%) said a vendor’s content had a significant impact on their buying decision.

Demand Generation 100

Demand Generation Demand Generation Planning 100

markempa

MAY 13, 2013

Tweet Regardless of whether you’re selling to people who are purchasing something for their workplace or themselves, you’re still selling to people – especially when it comes to digital marketing. They use search, they use social and they visit websites when they’re considering a purchase,” he explained.

B2B Marketing 120

B2B Marketing B2B Clickthrough Lead Gen 120

Avitage

MARCH 28, 2013

B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. Content Marketing Strategy b2b content buying stages content curations content quality content strategy quality content relevant content video content'

Allocation 120

Allocation Webcast Curation Content 120

Martech

MARCH 30, 2022

But understanding your goal before purchasing technology, isn’t how some marketers operate. Ricardo Ortegon, the global VP of martech at brewer AB InBev, agreed, saying his company had a history of buying technology without a clear understanding of whether it would help achieve their goals. A CDP is like a map.

A/B testing 103

A/B testing Work Management Multi-Touch Attribution Marketing Management 103

Sprout Social

MAY 21, 2019

Women on Pinterest power buying decisions. The male audience share has also increased over time from 14% in 2013 to 20.5% Women ages 25 to 54 make 80% of the buying decisions in U.S. Women ages 25 to 54 make 80% of the buying decisions in U.S. Pinterest users actively research purchases. As of 2019, 79.5%

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Hinge Marketing

NOVEMBER 11, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Purchase the Inside the Buyer’s Brain, Third Edition: Consulting Edition. About the Study. The timing could not have been better.

Consulting 157

Consulting Research Work Management Marketing Management 157

6sense

OCTOBER 22, 2021

According to G2 , 92% of buyers are more likely to purchase a product or service after reading a trusted review. In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. These sites — like G2, TrustRadius and GetApp — have changed the game for buyers.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Hinge Marketing

NOVEMBER 5, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Purchase the Inside the Buyer’s Brain, Third Edition: Technology & Software Edition. About the Study.

Cost 124

Cost Business Sample Pricing 124

Crimson Marketing

FEBRUARY 6, 2014

Inbound Marketing: Accounted for 34% of all leads generated in 2013. New Buying Habits. of buyers consult 3+ channels before purchasing big ticket items . of buyers consult 3+ channels before purchasing big ticket items . In 2013, about 60% of questions asked via Facebook received a response from the brand .

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

ANNUITAS

JULY 14, 2015

Some of the results from the 2015 B2B Buyers Survey Report , are as follows: 53% of buyers say their time to purchase has increased with 80% of those saying they are taking more time to research and 82% saying they are viewing more sources. 85% stated they wanted a vendor with knowledge of their industry. It’s a Multi-Channel World.

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

Hubspot

JANUARY 1, 2013

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. 2013 will not, I think, be a year of radical changes in the local search paradigm.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

markempa

DECEMBER 9, 2013

When you’re creating a television ad, you can create one (or a very few ads) and place them across endless media buys. After all, a customer should be exposed to the ad at least three times during each purchase cycle, according to old school advertising conventional wisdom. Here’s what Joe had to say.

Email Marketing 120

Email Marketing Television marketing Paid Search Agency Marketing Management 120

Marketing Insider Group

AUGUST 27, 2015

Some of the results from the 2015 B2B Buyers Survey Report , are as follows: 53% of buyers say their time to purchase has increased with 80% of those saying they are taking more time to research and 82% saying they are viewing more sources. 85% stated they wanted a vendor with knowledge of their industry. It’s a Multi-Channel World.

Rules 100

Rules B2B Marketing Multi-Channel B2B 100

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hinge Marketing

NOVEMBER 24, 2020

Read on to preview practical insights that will shed light on the most relevant trends shaping AEC buying behavior today, what challenges lie ahead and key points to consider. Purchase the Inside the Buyer’s Brain, Third Edition: Architecture, Engineering, & Construction Edition. About the Study. Focused on AEC.

Peer-to-peer 106

Peer-to-peer Lead Scoring Lead Ranking Buyer's Journey 106

Hinge Marketing

DECEMBER 3, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. . Purchase the Inside the Buyer’s Brain, Third Edition: Government Contracting Edition. About the Study.

Word of Mouth 93

Word of Mouth Conference Studies Sample 93

ANNUITAS

MARCH 26, 2013

Today, consumers are in complete control, with almost unlimited access to get the information they want to make the right buying decision. Q: What are you most looking forward to for Content Marketing World 2013? Q: Any predictions for 2013 as it relates to marketing and content? Google buying Zagat).

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100