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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. There was just something about paying for an irrelevant banner ad that didn't sit well with us. There was just something about paying for an irrelevant banner ad that didn't sit well with us.

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15 Stats Every Digital Publisher Needs to Know [SlideShare]

Hubspot

15 Stats Every Digital Publisher Needs to Know from. trillion display ads were served to U.S. users in 2013." Up to 50% of clicks on mobile banner ads are accidental." People who click on native ads have a higher purchase intent than those who click on banner ads." and how this information impacts your bottom line.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. A stat from Sirius Decisions said that 50-60% of the content a company creates is never used. One additional source to consider is digital display. So what can you do?

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5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]

Hubspot

A 2014 study shows that the use of infographics among B2B marketers increased 9% from 2013 to 2014: from 43% adoption to 52% adoption. When you have new data to reveal to the world, you can use an infographic to display that data as part of a cohesive, visual narrative. And that''s exactly what the "Data Geek" template is for.

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How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

According to research from Dedicated Media , native ads are viewed 53% more than banner ads. billion in 2013. More specifically, sponsored content is a form of native advertising that aligns with the subject matter and design of the page in which it is displayed. Source: Business Insider.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.