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Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

markempa

Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. Every lead nurturing campaign, every lead conversion, every sale depends on first generating a lead. But what’s the best way to optimize your lead gen efforts? Lead nurturing, that is.

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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. Use social media to generate leads and connect with prospects. Anna Lee (@annaleenyc) May 6, 2013.

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the full results.

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How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. 5 Action Items from #SMX Advanced 2013 . Google Authorship.

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5 Essentials of Dynamic Content for Smarter B2B Marketing

Valasys

Dynamic content is an evolved strategy for today’s marketers which leverages advanced data analytics & artificial intelligence (AI) to deliver hyper-personalized content to the viewers, based on their segmentation. The ferocious competition in the marketplace demands omnichannel marketing.

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Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing

LEADership

Fathom , 2013). 76% of CMOs list high-end lead generation as their biggest marketing automation challenge. Fathom , 2013). Your marketing automation tool cannot work effectively without the capability to apply real-time business intelligence and predictive analytics. B2B Online ). Autopilot , 2015).

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A Practical Guide to Planning a Successful Inbound Marketing Campaign

Hubspot

We wanted to generate a ton of activity around the topic of social media to establish our expertise and pull in a specific type of lead. Generate 5,000 leads who are interested in social media marketing by June 30, 2013.". Improve rank for the keyword ''social monitoring'' from 5th to 2nd on Google by June 30, 2013.".