Digital B2B Marketing

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B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

b2bchat — James Lauffer (@jameslauffer) April 6, 2012 4. James Lauffer (@jameslauffer) summed it up best: @ sched You can do a 30 minute video. Just make sure anything you want some to see is in the first 2 minutes! Rather than include all in Storify, the recommendations are consolidated and organized here.

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The Mobile App Your Marketing Needs

Digital B2B Marketing

In 2012, Nielson reported that the average smartphone had 41 installed apps, a 28 increase from the year before. apps per day in Q4 of 2012. According to ComScore, these were the top 10 apps in use in 2012. YouTube (46.4%). If you use an iPhone or Android, you have plenty of apps to choose from. More than 800,000.

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B2B Social Media Opportunities [#B2Bchat Recap]

Digital B2B Marketing

b2bchat — Billy Mitchell (@billymitchell1) January 13, 2012 Highlights from the Twitter chat along with my comments on elements of the discussion are below, or you can view the summary here on Storify. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.