Industrial Marketing Today

MAY 15, 2012

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Industrial Marketing Today

AUGUST 10, 2012

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. That’s one of the findings from a survey done by GlobalSpec during the first quarter of 2012.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

Industrial Marketing Today

APRIL 23, 2012

Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. I know it’s Emerson again.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. Use social media to announce each new post. Happy New Year! The question – what do we write about? The answer – create a content series.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. A total of 70% of the American workforce will be mobile by 2012. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. In the United States, numbers are still higher.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Also a shout out to my many followers on various social networking channels. We are celebrating 25 years in business! It has been an incredible journey so far. Come along with me as I take a trip down memory lane….

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

DECEMBER 15, 2011

I am working right now on creating a new blog site for a manufacturing client that is scheduled to launch in mid Q1 2012. And they want it done as soon as possible in 2012. When it comes to social media, Twitter trumps all other channels for content distribution. Then have that person edit the content into compelling blog posts.

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60