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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

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Pay Attention to These SEO Trends in 2020 and Beyond

Moz

It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard. Having a Wikipedia page can be enough, but I don't recommend creating pages just to get there — it will get deleted and waste your effort.

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Google Search Results Explained: The Knowledge Card

ClearVoice

It functions by automatically pulling answers from Google’s knowledge graph and displaying it atop your search engine results page, or SERP. It functions by automatically pulling answers from Google’s knowledge graph and displaying it atop your search engine results page, or SERP. What type of content is used for the knowledge card?

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How to be the Best Answer to Customer Questions: Insights from 600,000 Posts

BuzzSumo

We have outlined below 10 elements of a ‘best answer’ post which will hopefully help your content gain a higher SERP result and more traffic. A good answer not only cites the research sources as is the case on sites like Wikipedia but it also provides examples, which hopefully this post has been doing. Your checklist.

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Is Google My Business Important for National B2B Firms?

Circle Studio

The information about an “entity”—a person, place or thing—in our knowledge panels comes from our Knowledge Graph , which was launched in 2012. Properties you don’t control can include Wikipedia, Wikidata, public databases (such as publicly available stock information), and other resources that Google can scrape for facts.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

” Now, only the highest-quality content will get the top ranking in Google's SERPs. Search engine marketers can find out for themselves what the impact of RankBrain and BERT is by paying even more attention to the SERPs and questioning every traditional SEO technique previously applied. Big Data Keeps Getting Bigger.

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6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. Think about a site like Wikipedia, for example -- they must have tons of links!