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2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. Search is in big trouble, under pressure from a variety of sources.

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For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

KoMarketing Associates

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. B2B Search Engine Marketing Blog'

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How Much of Your Traffic “Should” Come from Search?

Webbiquity

In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.” But the range of results was wide, from less than a quarter of total website visits to almost two-thirds.

Traffic 100
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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

This panel opens with discussion of exact match close variants – a functionality that debuted on Google in 2012 to allow phrase and/or exact match keywords, became mandatory in 2014 (requiring advertisers to use negative keywords) – and most recently had exact match close variants announced in March 2017. Featuring: @stevesirich.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Check out these pre-packaged job descriptions to know what skills are deal breakers for your new and improved marketing dream team. And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 4) Email Marketer. 2-3 years of marketing and content creation experience.

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7 enterprise level providers of AI-enabled marketing solutions

ClickZ

Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management. Industry case study : Philly Search Engine Marketing needed an automated solution to help reach their clients PPC goals, while spending less time on campaign management and optimization.

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The Ultimate Guide to Marketing Jobs

Hubspot

How many people are looking for marketing jobs, and what companies are looking for them? The Marketing Job Market. According to Monster , there were over 200,000 marketing jobs in the United States in 2012. But the marketing job market is increasing faster than anyone expected.