prospect 
Customer Experience Matrix
JUNE 11, 2015
When Highspot was founded in 2012, it focused on better content discovery for sales people. The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. But the firm soon learned that this wasn’t enough.
Biznology
JANUARY 23, 2013
To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. Photo credit: Wikipedia.
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Digital B2B Marketing
JANUARY 10, 2012
The business sees a huge repository of customer and prospect data it believes is valuable for email marketing. Additional recommendations are in DemandGen’s 2012 Data Acquisition Report (light registration required) via a link at the bottom of the linked post. Will you know what records to remove?
ViewPoint
MAY 30, 2012
While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012. 2012 Actions: Understand Buyers, Tighten Targeting & Measure Correctly.
Customer Experience Matrix
FEBRUARY 13, 2014
Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Software Advice does show the number of prospective buyers by industry: not surprisingly, tech is still the most common industry among new buyers.
Webbiquity
FEBRUARY 26, 2013
According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. Professionals can pass along first-contact emails to marketing automation systems, enabling professionals to focus on prospects that have expressed interest.
ViewPoint
AUGUST 30, 2012
2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Craig talks about the critical role of the phone in connecting with the right prospects as quickly as possible: “I was just reading Aaron Ross’s blog post the other day. He helped build Salesforce.com with an outbound marketing perspective into the mid-market.
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