Content Standard

OCTOBER 25, 2014

Recent changes made to Facebook’s EdgeRank algorithm have hurt brands’ reach on the social network, Adweek reports , leading some marketers to reallocate resources to microsites and other social networks like LinkedIn. For brands, the allure of a brand-owned-and-operated content site exists in control.

Microsite 40

Microsite Television marketing Content Social Networks 40

Industrial Marketing Today

APRIL 23, 2012

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. This trend is consistent and was reported in 2010, 2011 and in 2012.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. Projects , and Original.

Paid Content 96

Paid Content Brand Identity Branding Top of Funnel 96

Adobe Experience Cloud Blog

JULY 27, 2012

At Marketo, we have created a Social Media Policy document that outlines what social networks to participate in, how often, and what the ground rules are. Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. Let’s Get Social!

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Webbiquity

SEPTEMBER 19, 2012

Find the answers to these questions and many others here in more than 20 of the best Facebook guides, tactics, observations, tools, stats and rants of 2012 thus far. A fantastic infographic illustrating the history of Facebook feature changes from 2006 through the beginning of 2012. Facebook Guides, Tips & Techniques.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Outgrow

MARCH 4, 2020

Lay’s launched its ‘Do Us A Flavour’ campaign for the first time in 2012 in the United States. They also created a microsite for the campaign that aggregated and displayed submissions and enabled consumers to upload photos and their stories directly to the Dove #InMyOwnSkin microsite and photo gallery. How Did The Campaign Do?

Examples 52

Examples Outgrow Advertising Agencies Microsite 52

Vidyard

SEPTEMBER 11, 2015

The focus here should be on short video clips, posted immediately to the social networks most used by event participants. Immediate content sharing helps event participants with their own social media practice, whether it’s personal or professional. I had to do that for the 2012 Flavour Gourmet Picnic.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110