SmartBug Media

APRIL 10, 2019

These might amount to sending mass email campaigns, buying PPC or other display ads without any tailored content, participating in trade shows, or using product listing services—all which are behind the times. Back in 2012, Hubspot noted that “the average banner ad has a 0.1% Today, display ads have moved up slightly to 0.35

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Hubspot

FEBRUARY 28, 2012

HubSpot's newly released 2012 State of Inbound Marketing Report reveals fascinating data around marketers' lead generation costs and how various lead sources compare to one another. The focus of inbound marketing is to get found by relevant prospects who are using the Internet to learn about products and services.

Cost per Lead 28

Cost per Lead Cost Lead Ranking Lead Scoring 28

Hubspot

APRIL 30, 2013

3) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 4) Social media lead conversion rates are 13% higher than the average lead conversion rate. 17) 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012.

Stats 28

Stats Social Media Social Marketing Media 28

Marketing Insider Group

JUNE 7, 2012

To respond to this, leading marketers are seeking to deliver information to buyers earlier in the buying process, with more un-gated, social, informal and educational information that is not about their products and services but that meets buyers needs in this fragmented, multi-format, always-on world.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Hubspot

DECEMBER 11, 2013

Along with the acquisition of Instagram in 2012, this change in Facebook’s EdgeRank algorithm is but a piece of the shift Facebook has been making toward promoting more visual content. Thus, it''s clear you don’t have to practice inbound marketing to reap the benefits of a feature like this (although we certainly recommend it ).

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

markempa

SEPTEMBER 30, 2012

Here’s the conundrum: Spenner is at the 20-mile mark in the content marketing marathon, while too many marketers haven’t even reached the starting point. Consider this statistic from the 2012 MarketingSherpa Lead Generation Benchmark Report (free excerpt): 75% of marketers have no formal lead generation strategy.

Content Marketing 120

Content Marketing Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

JANUARY 10, 2012

The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success. 4 Components of Successful Demand Generation Marketing – What does it mean to be a demand generation marketer?

Marketo 48

Marketo Trade Show Salesforce.com Multi-Channel 48

Webbiquity

FEBRUARY 10, 2015

82% of hyper growth SMBs say social media is effective for generating new leads. 58% of marketers indicate that their social media efforts have generated leads. Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. marketers spent $7.1

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 70% of marketers plan to increase the number of different social platforms they use in 2012. But 65% of B2B marketers have not established lead nurturing campaigns.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100