Adobe Experience Cloud Blog

AUGUST 31, 2011

Step 1: Develop Social Customer Profiles. Step 2: Create an Employee Social Network. Step 3: Create a Customer Social Network & Product Social Network. And then MC Hammer joined the stage talking about how social effects the music industry. But how do we actually do this?

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Adobe Experience Cloud Blog

AUGUST 16, 2012

Some key findings: Overall use of social media in buying is still somewhat low. Word of Mouth” and “Web Searches” are both the most frequently used AND the most useful sources of information, while LinkedIn, Facebook, and Twitter were the least commonly used and the least useful source of information.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Adobe Experience Cloud Blog

JULY 27, 2012

Create a report that monitors your social media activity and point out missed opportunities that could be used for creating employee/customer/prospect relationships. 2) Create a social media policy. Determine how you want your employees to participate in social media. 5) Appoint an internal social media lead.

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Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. But 2012 should be the year – has to be the year – that social becomes standard operating procedure.

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Social Media B2B Marketing Social Marketing Advertising Agencies 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. LinkedIn Advertisements.

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Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

JULY 25, 2012

Second, the typical image of a busy executive doesn’t include them spending time on social networks, much less using those networks to make important decisions. Breaking Down Assumptions about Social Media. Is your firm doing everything it can to take advantage of this trend?

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Peer-to-peer Social Media Demand Allocation 48

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Cindy Bates. Cindy_Bates.

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Enterprise Management Work Management Twitter Marketing Management 100