KoMarketing Associates

APRIL 11, 2013

The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. MarketingSherpa’s 2012 B2B Marketing Benchmark Report. Optify B2B Lead Generation Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Content4Demand

OCTOBER 3, 2018

In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey. Oracle Humanizes B2B Marketing On LinkedIn. The company is ranked 9 th on LinkedIn’s top companies list and has amassed more than three million LinkedIn followers.

Social Media 40

Social Media Brand Identity Branding Media 40

Adobe Experience Cloud Blog

APRIL 7, 2015

Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. Essentially, this data is infused into an ad platform , like Google, Facebook, or Linkedin, which then leverages it to drive relevant audiences to engage with you on your website. Price sensitivity. Buying history. Product intent.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we’ve just begun to test these.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

JULY 27, 2012

At Marketo, we have created a Social Media Policy document that outlines what social networks to participate in, how often, and what the ground rules are. Your employees are busy, and it takes effort and time to create a Twitter account, post on Facebook, post on LinkedIn, and create blog posts. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. But 2012 should be the year – has to be the year – that social becomes standard operating procedure.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Adobe Experience Cloud Blog

JANUARY 19, 2012

LinkedIn 72%. B2B Use of Social Media Will Grow In 2012. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. The numbers show how the top channels fared: Twitter 85%. Facebook 74%. Youtube 69%. Corporate Blogs 60%. Need help with your B2B social strategy?

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

MLT Creative

MARCH 2, 2012

WEEK OF FEBRUARY 27 - MARCH 2, 2012. Marketo/Modern B2B blogs. 5 B2B social media questions to ask about LinkedIn Answers. B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. Social Media B2B.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Linkedin Ads. 2012 – 2014 Average CPC). Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Adobe Experience Cloud Blog

JULY 25, 2012

Let’s tie this data into the responses from another piece of DGR research: Our 2012 Content Preferences Survey. At the same time, just over half of the respondents said LinkedIn is one of their favorite content-sharing methods, while another 40% relied on Twitter for sharing content.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Stacey Acevero. Liz Bonilla. Been there ever since.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Stacey Acevero. Liz Bonilla. Been there ever since.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

DECEMBER 27, 2012

by Jason Miller 2012 has been a fantastic year for marketers. As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Let’s put on side one.

Marketo 48

Marketo B2B Marketing Planning B2B 48

ClickZ

MARCH 13, 2020

During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. Vajre wrote the book on ABM.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Onalytica B2B

JUNE 30, 2015

You guessed it, content marketing grew like crazy, a category that didn’t even exist in 2012 on his infographic. We can find awesome brands that have been very active in the #ContentMarketing discussion in the last 2 years including: Curata, Uberflip, Kapost, Relevance, Toprank, Marketo, Buzzsumo, Skyword, Trackmaven and many many more!

Content Marketing 100

Content Marketing PageRank Brand Identity Branding 100

Adobe Experience Cloud Blog

MAY 11, 2015

A 2012 report from Nielsen, a leading consumer research firm, showed that 92% of consumers trust recommendations from family and friends more than any other form of advertising. Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? This trend has become much stronger over the last few years.

Campaigns 48

Campaigns Blogger Planning Thought Leadership 48

Outgrow

JULY 1, 2021

I mean, there’s lots of effective influencer work on LinkedIn and certainly snap and Insta and Facebook, and Twitter, and TikTok. And so for groups like that it’s how do we unlock influence on LinkedIn or Twitter or even YouTube or blogs, etc. Saksham Sharda: True Marketo! Jay Baer: They all can work.

Relevance 52

Relevance Top of Funnel Work Management Marketing & Strategy 52

Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. While some enterprise-level tools like Marketo and Pardot may cost over $1,000 a month, the industry has evolved with numerous entry level options like Drip and Automizy that start at just $50 a month.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Metadata

OCTOBER 15, 2020

How many years from that moment until you put on LinkedIn that you’re covered and that you’re a leader? And then, we did believe we could build a new category, and then I think it took us 12 years to become the leader, that took all the way until 2012, which led Oracle to buy the company, just like they bought Eloqua.

Eloqua 59

Eloqua Work Management Marketing Management Differentiation 59

Single Grain

JULY 21, 2020

History: While building Glitch, a web-based multiplayer game that went to startup heaven in 2012, founder Stewart Butterfield and his team had developed an internal communication system that was built on the concept of channels so numerous people could chat with each other directly. 21) Marketo. In 2006, they founded Marketo.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

FEBRUARY 25, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Adobe Marketo. A screenshot of Marketo Engage (via Marketo). Marketo was acquired by San Jose-based Adobe in October 2018. Click here to download!

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118