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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. The perfect addition to your marketing team may not be in the same city (or even country) as your company.

Linkedin 120
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How to Get Started with Website SEO – Webinar Recording and FAQs – Part I

LeadSquared

One, yes, it is a Google product and two, it has been structured in a way that is at par with other social network sites. What are the ways in which we can utilize social media to get traffic for our website? Marketers use link wheel strategy to gain visitors and get more customers. Create a Facebook page for your blog.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. Let's say a key stakeholder in your company comes to you with this question: "How is the blog contributing to our goals?'' But how do you know if it's working?

Analytics 101
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What Is Owned Media? Definition, Process, Best Practices, and Examples

Martech Advisor

Owned media follows the pull marketing strategy (to increase demand for products), contrary to paid media. Rather than persuading the audience to take an action before providing them any value (push marketing), it first delivers the value, often in the form of content, and allows the audience to act anytime they want.

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Your website sucks

Biznology

When I started out in 2003, my space was called new media, my work, new media marketing. Now, it’s content marketing, digital PR, social media marketing, etc. My old company, the company I founded and left on March 8, 2012, hasn’t updated its site at all in the last 22 months. Nobody says that anymore.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

That’s pretty much how the SaaS industry started – although back then they called it a “time-sharing system” But the first SaaS company, Concur , started selling software licenses directly to enterprises in 1998 (they were acquired by SAP in 2014 and renamed SAP Concur). Book My Free SaaS Marketing Consultation.