The Effective Marketer

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The State of Demand Generation

The Effective Marketer

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. The State of Demand Generation 2012. Why is demand generation so important? According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs.

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Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Before joining Software Advice in 2012, she worked in sales management and advertising. Her work has appeared in myriad publications including Inc., Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. She is a University of Texas graduate with a bachelor’s degree in journalism.