Digital B2B Marketing

DECEMBER 22, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Demand generation 9. Your Turn What are your predictions for 2012 and where do I have it all wrong? Content Marketing 1.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Demand generation 9. Your Turn What are your predictions for 2012 and where do I have it all wrong? Content Marketing 1.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

FEBRUARY 14, 2012

The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively?

Demand Generation 100

Demand Generation Demand Generation Marketing Websites 100

Digital B2B Marketing

FEBRUARY 13, 2012

My recent posts about modern media buying: 12 Predictions for 2012 : #8 is the rise of real time bidding and exchanges in B2B. Modern Media Buying and Enterprise B2B Demand Generation : Outlines the challenge modern media buying faces today in demand generation and a solution marketers need to embrace.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

MARCH 7, 2012

Tweet This ] In 12 B2B Marketing Predictions for 2012 , I predicted an increase in inbound marketing failures as B2B marketers jump on the inbound wagon. Here is the inbound definition we need: Inbound marketing is marketing focused on being found through the recommendation of others and delighting everyone that finds you.

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Digital B2B Marketing

JANUARY 10, 2012

Additional recommendations are in DemandGen’s 2012 Data Acquisition Report (light registration required) via a link at the bottom of the linked post. Will you know what records to remove? credit to Oceanos who I discovered the report through] Are you opposed to list purchases?

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

MARCH 15, 2012

of all traffic in February 2012. It is valuable, but it isn’t inbound marketing. According to Shareaholic, organic search traffic from Google, Yahoo and Bing accounted for 51.6% If search engine optimization seems like more than you can tackle, here is a practical approach to SEO you can easily apply.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100