The Point

JUNE 26, 2013

For example, you can create an event page for a Webinar on Facebook , and then provide a sharing link to that event in your confirmation and reminder emails. LinkedIn used to have an “events” feature but shut it down in 2012. What other techniques have you found useful for increasing Webinar attendance? Comments welcome.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

The Point

FEBRUARY 4, 2013

All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful. More than 10 percent of the reporting companies discontinued their paid search (SEM) campaigns in 2012. This bias leads to an inevitable over-inflation of the mean results. (It

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Social media used to mean launching a blog, or designing a corporate Facebook page.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100