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15 Fluff-Free Ways to Step Up Your Social Media Game

Hubspot

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. If you really want to get the most out of all social media has to offer your business and truly make it work for you, you need to do more than just experiment. The reason for this shift?

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The Psychology of Stories: The Storytelling Formula Our Brains Crave

Hubspot

Stories can activate parts of our brains that give us sensory experiences and influence our way of thinking. Stories Create Sensory Experiences. Your brain has the power to take stories and make you experience them as though they were real. And the brain doesn’t just stop at experiences. Forget virtual reality.

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The ABCs of Connecting With Generation Z

Content Marketing Institute

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years. Furthermore, this group is projected to make up 40% of consumers by 2020. Click To Tweet.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Sam Diaz notes of brand pages that “On the surface, the new feature feels like Google’s version of Facebook fan pages, a place where companies, celebrities and other ‘brands’ can interact with their customers and followers by sharing news or engaging in discussions. Google+ – Too little, too late by Inside a Marketing Mind.

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