Convince & Convert

JANUARY 9, 2012

Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. Dusty (@DustyHunt) January 3, 2012. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization? Sentiment may even out in short order.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115

Convince & Convert

JANUARY 9, 2012

Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. Dusty (@DustyHunt) January 3, 2012. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization? Sentiment may even out in short order.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 87

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? If your company sucks, Twitter’s not your problem. So, one day you created a Twitter account and you had zero followers, and today you have a Twitter account and you have a kajillion followers. That’s a crisis.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Convince & Convert

FEBRUARY 22, 2016

If we look at some of the tech companies out there—Google, Facebook, Twitter, and so on—we can see that they’re constantly listening to consumers and adjusting their products or services depending on what their customers like and want. Then one day in 2012, a man wrote to Bodyform on Facebook. The last big switch will be in television.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 106