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How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

(highlight to tweet) This revolutionary system has changed the definition of the online search process. Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally.

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Eric Got Me Thinking About The Next Buyer Revolution

Tony Zambito

Image via Wikipedia. Organization Infrastructure. Buyers realizing that they were going to identify themselves in the process. Is your sales function still geared towards that “first” call, designed 25 years ago, under the presumption the buyer knows nothing yet? Image via Wikipedia.

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Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. For some B2B organizations, jumping into full blown predictive analytics can be an expensive proposition. And they are touching more parts of the organization than ever before. What became evident to me was how the process opened up the mind to alternative possibilities. Follow @tonyzambito.

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Pay Attention to These SEO Trends in 2020 and Beyond

Moz

For those who missed it, BERT is Google’s neural network-based technique for natural language processing, and it’s important because it deals with the very fundamentals of how people search. Having a Wikipedia page can be enough, but I don't recommend creating pages just to get there — it will get deleted and waste your effort.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

What’s the best process for developing a social media marketing plan? Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS.

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The Ultimate Guide to Marketing Campaigns

Hubspot

In fact, the word “campaign” is defined as “a connected series of operations designed to bring about a particular result.” Marketing is how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals.

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6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. Think about a site like Wikipedia, for example -- they must have tons of links!