Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

ANNUITAS

JANUARY 4, 2012

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. Usually, I don’t have a need for their product or service. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. Resolution #1: Don’t be Self-Centered.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

ANNUITAS

AUGUST 30, 2018

Frustrations with Demand Generation. In 2012 they released results from an internal study that showed that 80% of CEOs admit they do not trust and are not impressed by the work done by marketers (compared to a 90% approval of the work of CFOs and CIOs). Why is marketing’s story so different than sales? Lack of Trust in the CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

NuSpark Consulting

APRIL 26, 2012

Content drives leads into the funnel; content nurtures leads into sales opportunities. Marketing and Sales alignment is essential to a well-oiled lead funnel. I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted.

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

Content4Demand

FEBRUARY 7, 2020

The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. This meeting plans to focus on frameworks and demand generation principles. Kelvin Gee, Sr.

Case Study 54

Case Study Case Studies Studies Work Management 54

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Here’s how I see things. This is a pretty common question so the answers were not very surprising. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120