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The 6 Most Important Social Media Trends of 2017

Contently

Facebook added a hundred million users in a quarter? In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months.

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How to Avoid Failure in Your Customer Experience Strategy Planning for 2018

Aberdeen

Following inaccurate guidance could significantly cost your business, resulting in wasted time and resources, unhappy customers, and poor performance results affecting performance evaluations. Read: Extended Omni-Channel Customer Experience: Contextual Content & Communications. Take for example big data and digital transformation.

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

In October 2018, publishers. The following are some examples of major websites with speed scores that might surprise you. But again, like with Google's home page, Gmail is not the same as a typical publisher. So let's move on to how other publishers compare to the bar Google News has set. And WordPress-powered.

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The 15 Best LinkedIn Pulse Articles On Marketing

Marketing Insider Group

I started publishing on Slideshare in July of 2010. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.” He even says that when you exclude video and app advertising, display ad spend is actually down! Worth a read.

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10 Ways to Instantly Amplify the Social Proof of Your Marketing

Hubspot

Consider the following traditional examples: Night clubs and bars limiting entry, making patrons wait in line outside to increase the perception that the venue is popular to attract more passersby. As I mentioned, reviews aren't the only marketing tool that can be classified as social proof. — Ted Engel (@iamtedE) April 6, 2012.

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The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine

Hubspot

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. What about customers? To bring in new customers? Customers Generated Through Leads Acquired by Twitter. And Vine doesn’t have any analytics.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona.