What Type of CMO Do You Have?
ANNUITAS
AUGUST 30, 2018
Frustrations with Demand Generation. In 2012 they released results from an internal study that showed that 80% of CEOs admit they do not trust and are not impressed by the work done by marketers (compared to a 90% approval of the work of CFOs and CIOs). Why is marketing’s story so different than sales? Lack of Trust in the CMO.
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