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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year.

Class 102
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Walker Sands Appoints Andrew Cross and Dave Parro to Co-CEO Roles

Walker Sands

In his new role as Co-CEO, Andrew will continue to focus on growing the sophistication of the agency’s service teams across creative, content, demand generation, strategy and insights, public relations and client services. Andrew and Dave are world-class leaders, and I’m excited about where they will lead the agency in the years ahead.

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SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

ViewPoint

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). Surveys generate a tremendous amount of content that can be repurposed inexpensively.

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How 3 U.K. Companies Became High-Class Publishers

Contently

In 2012, Edition surpassed category leader Glamour to become the fashion magazine with the largest circulation in the U.K., Companies Became High-Class Publishers appeared first on The Content Strategist. and last year, it took the top spot in the women’s lifestyle magazine market again. The post How 3 U.K.

Class 60
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The State of Demand Generation

The Effective Marketer

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. The State of Demand Generation 2012. Why is demand generation so important? According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs.

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What Type of CMO Do You Have?

ANNUITAS

Frustrations with Demand Generation. In 2012 they released results from an internal study that showed that 80% of CEOs admit they do not trust and are not impressed by the work done by marketers (compared to a 90% approval of the work of CFOs and CIOs). You Can’t “Hack” Demand Generation.

CMO 197
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Understanding the New HubSpot CMS Drag-and-Drop Builder and Its Trade-Offs

SmartBug Media

HubSpot’s Visual Builder was built based on Bootstrap 2 (released in 2012) and followed a strict “Z” pattern, meaning once a screen shrinks, modules would always stack based on the desktop version’s layout from left to right. In building a hero banner, we found the Visual Builder generated a whopping 43 lines of HTML.