B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Contently

JUNE 8, 2016

Adidas, Carlsberg, McDonald’s, and Coca-Cola are just a few of the brands looking to double down on long- and short-form digital content this year, building on lessons they’ve learned at Euro 2012 and other global sporting events. The tournament attracted 300 million global viewers in 2012.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

Hubspot

JULY 12, 2014

Above all it was a real step up from the simple (but highly effective and memorable) product placement on the heads of famous athletes we saw in London 2012. broadcasts of the game, but they were tone-deaf and managed to offend pretty much everyone. Todd Drake | Chief Technology Officer, Organic. It’s pretty clear who lost.

Brand Identity 28

Brand Identity Branding Paid Search Agency Advertising Agencies 28

Hubspot

JANUARY 3, 2013

In early 2012, the AMC network used New York City as its canvas to promote Mad Men 's fifth season premiere with billboards of the show's iconic falling man silhouette, plastered on buildings and subways throughout the city. Hopefully promotions for season six of Mad Men will generate the right kind of buzz. 5) Mad Men Falling Man.

Examples 28

Examples Network Marketing Broadcasting Paid Search Agency 28

Hubspot

JANUARY 10, 2012

So broadcast your message using your blog, Twitter, LinkedIn, Facebook, Google + or any of the other social media tools at your disposal. That way, our audience builds, and we’re able to create as much buzz around the promotion as possible. How to Put QR Codes to Work for Your Business. Reserve your seat for the webinar here.

Generation 28

Generation Landing Pages Leads Lead 28

Hubspot

MAY 3, 2018

Prior to 2012, that number used to be much, much higher than it is now. 2007-2012: Fan Pages. When 2012 rolled around, Page managers learned that only a fraction of their Facebook fans -- 16% on average -- were seeing their Page posts in their News Feeds. Broadcast on Facebook Live. 2014: Organic Reach Plummets.

Facebook 78

Facebook Organization Broadcasting Lead Scoring 78

Hubspot

MAY 29, 2015

Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. Between 2012-2013, 608 baby Kales were born. farmers grew 57% more kale in 2012 than they did in 2007. In search of a way to combine them, Dickson started his own blender company, Blendtec. The Kale Campaign. No, not the vegetable.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28