markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Yet, they only ranked fourth in marketing effectiveness, under websites, SEOs, and emails. Trade-show registration lists.

Lead Ranking 120

Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

KoMarketing Associates

JANUARY 2, 2014

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved.

Link Building 120

Link Building Tactics Ad Building B2B 120

Hubspot

APRIL 16, 2013

Trades shows and events. A marketer''s best friend? I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I''m all about finding ways to draw people in instead of interrupt them to get my message heard. Or too old-school?

Event Marketing 28

Event Marketing Marketing Strategy Marketing & Strategy Work Management 28

Webbiquity

DECEMBER 19, 2017

Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012. ” — 2018 Trends: B2B Marketing , Edelman. “We already know that video is a high-value medium that offers great potential for engagement from audiences.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362