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Top 10 marketing automation tools every marketer must have

ClickZ

Provides lead generation. Pardot is a full-featured marketing automation tool that enables companies to streamline their marketing and sales teams by accelerate pipelines and drive sales through email marketing, lead generation, social marketing and provides sales intelligence. Features customizable lead scoring.

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. A few years ago, LinkedIn started allowing company pages to post updates, much like Facebook and Google+ pages.

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Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011

Customer Experience Matrix

This brings considerable good news: the micro and core vendors are indeed adding features, especially in lead generation, campaign management, and reporting. core’: the feature availability for core vendors in the January 2012 VEST ‘enterprise’: the feature availability for enterprise vendors in the January 2012 VEST.

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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Versium, founded in 2012, offers automated predictive analytics solutions based on its AI-powered analytics platform and exclusive LifeData targeting data warehouse. “There’s a strong need in the market for better lead generation,” observed Denis Pombriant, principal at Beagle Research Group.

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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Versium, founded in 2012, offers automated predictive analytics solutions based on its AI-powered analytics platform and exclusive LifeData targeting data warehouse. “There’s a strong need in the market for better lead generation,” observed Denis Pombriant, principal at Beagle Research Group.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Lead Generation. MediaNext 2012. 07/25/2012. The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. Reader Service and Lead Generation. Digital Magazines 2012. © 2012 Red 7 Media, LLC. Digital Editions. eMedia & Technology. M&A and Finance.

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The Marketer's Go-To Guide for Creating Data-Based Content

Hubspot

There is also an API for SocialCrawlytics so you can start creating dashboards for your competitors' most shared content and easily spot what topics are performing best. It doesn't have an API, but does allow you to export to CSV, so you can manipulate the data with some Excel skills. 2) Bottlenose. 4) HubSpot.