2012 API Information Vendors 
Customer Experience Matrix
JUNE 10, 2017
Marketing Suite is based on the Conversen, a cross-channel messaging system that Experian acquired in 2012. Part of the technical strategy to do this is to separate business logic from applications, using APIs to connect the two layers. Kazi said about one third of the company’s revenue already comes from Marketing Suite.
Customer Experience Matrix
FEBRUARY 5, 2012
Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. The VEST survey, covering nearly 200 items per vendor, answers that question in glorious detail. Real marketers care about what the systems can do.
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Customer Experience Matrix
JUNE 3, 2017
SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. The system has since expanded to support more channels and message types.
Customer Experience Matrix
OCTOBER 14, 2016
As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. The system was introduced in 2012 and now has over 2,000 clients, including brands, agencies, and publishers. Datorama is one of them.
Customer Experience Matrix
DECEMBER 10, 2013
On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages. As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources.
Customer Experience Matrix
FEBRUARY 17, 2015
If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform. The company itself has been serving clients in late 2012.
Parse.ly
JUNE 9, 2022
In 2012, Google introduced a new tagging setup called Universal Analytics, which became popular quickly as a simple upgrade from the historical GA. There is no focus on real-time reports or APIs in Google Analytics 4, so users will have to build that functionality themselves atop BigQuery and PubSub in Google Cloud. . is oriented.
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