6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. Let me show you why.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

JANUARY 14, 2014

During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. I see real-time analytics as being a major driving force to deliver the level of personalisation and relevance that typifies great customer experiences.

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Source: Forrester ) Tweet This Stat!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Golden Spiral

NOVEMBER 20, 2020

Mark Whitlock (00:00:00): Welcome to this special video edition of Studio CMO Live. And we're also the host of studio CMO, which you can find on any podcast platform you want. Subscribe the studio, CMO, check out golden spiral marketing.com as well. And it's like something from 2012. Anna Grimes. Transcript.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

SWZD

JULY 1, 2019

I was CMO at Brainshark at the time and recognized that people were opening emails less and less. Personalization is generally now a senior-level initiative; it’s not just a tool that a lower-level person will just try out and dabble with, as it used to be in the 2010-to-2012 timeframe.

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48