KoMarketing Associates
MARCH 30, 2012
Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012. The significance of the growth in mobile device adoption fueled my interest in attending and covering mobile marketing sessions this year at Search Engine Strategies New York.
Hubspot
AUGUST 9, 2011
In its Focus Research Study Marketers' Benchmarks 2011 , Focus uncovers some interesting data around present and future best performing marketing tactics. Inbound Marketing on the Rise. With an investment by 32 percent of marketers, inbound marketing is far ahead of other marketing tactics like marketing automation.
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Marketing Insider Group
SEPTEMBER 2, 2010
Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. Augmented Reality For B2B Marketing in 2011?"
Marketing Insider Group
SEPTEMBER 2, 2010
Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. Augmented Reality For B2B Marketing in 2011?"
Marketing Insider Group
AUGUST 12, 2010
Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.
Marketing Insider Group
NOVEMBER 18, 2010
So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. The one thing that concerns me is that sales and marketing alignment continues to be an issue.
Marketing Insider Group
AUGUST 10, 2010
These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. Augmented Reality For B2B Marketing in 2011?" Geraldine Roy Aug 18 2010 Good question! OK, but WHY. Share your thoughts, post a comment.
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