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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

Even if you're sending emails using an ESP like HubSpot , that doesn't mean you won't be held liable if the emails sent aren't compliant with CAN-SPAM regulations. Provide a link to your privacy policy on or near your landing page forms and in email marketing messages. Choose a reputable email service provider (ESP).

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Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

Hubspot

There was a Supreme Court case to determine whether or not making " false therapeutic claims" about a drug was legal under the Pure Food and Drug Act. Johnson case, Congress passed the Sherley Amendment in 1912, which prohibited false therapeutic claims on drug labeling. 2005: Paging Dr. Internet. Yay, America!)

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Marketer of The Month Podcast- EPISODE 107: Irish Tech Unicorn Intercom’s Co-Founder Des Traynor on Navigating Competition, Copycats, and Customer Acquisition

Outgrow

I like that always has what I call its ‘false traction’ moment: everyone signs up. But oftentimes, they’re experiencing a kind of a false birth or false moment where like, they think that they’re kicking off. So they’re not going to read all the nuance on all like the 11th bullet point or whatever on the page.

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The Right Way to Think About Your Marketing Software RFP [+Sample]

Hubspot

A 2011 study by the Fournaise Group estimated that 73% of CEOs think marketers can’t demonstrate their impact on the company’s top line , while Jonathan Salem Baskin estimates that CMOs get fired 25% more often than CIOs, and more than twice as frequently as any other colleague in the C-Suite. It’s a tough world out there for marketers.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

Facebook Custom Landing Tabs + Measurement = Best Practice by Beth’s Blog. Citing research “that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages,” Beth Kanter explains how custom landing pages work, why they are important and how to create one.

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