The Laws Marketers Need to Know to Avoid Legal Backlash
Hubspot
FEBRUARY 10, 2012
Even if you're sending emails using an ESP like HubSpot , that doesn't mean you won't be held liable if the emails sent aren't compliant with CAN-SPAM regulations. Provide a link to your privacy policy on or near your landing page forms and in email marketing messages. Choose a reputable email service provider (ESP).
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