Hubspot

FEBRUARY 14, 2012

Netflix, on the other hand, failed to grandfather in its existing customers when it hiked up its pricing in July 2011, and, needless to say, the resulting sentiment among its customers was not a happy one. It makes me happy that I use Verizon, and it keeps me loyal to the brand.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

markempa

MARCH 11, 2012

You should not ask customers these questions on a social network, on a survey, or during a focus group. Related Resources: Video of Zhivago speaking at the MarketingSherpa B2B Marketing Summit 2011 in San Francisco. Zhivago’s complete MarketingSherpa 2011 B2B Marketing Summit presentation.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Contently

SEPTEMBER 21, 2017

But I’m a total dork, so when I think of Netflix, the first thing I focus on is content strategy. In 2011, Netflix did something unprecedented for a technology company—it invested $100 million in a show called House of Cards. Pinterest is a more important social network for millennials than Facebook.

Top of Funnel 138

Top of Funnel Marketing & Strategy Buyer's Journey Content 138

Content Marketing Institute

JUNE 27, 2018

The struggle with Slack is that — without augmentation from plug-ins — it’s difficult to overlap with group collecting and direct social sharing. With a UI that resembles social networks, Smarp specializes in employee advocacy: the art of leveraging staff at all levels to become brand ambassadors. Click to enlarge.

Curation 111

Curation Tools Enterprise Management Content 111

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4) Warren, RI 02885.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Webbiquity

FEBRUARY 23, 2012

It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. ” 11 Best Practices for Your Google+ Brand Page by Sexy Social Media.

Google 100

Google Tactics Tips Best Practices 100

Hubspot

OCTOBER 18, 2011

Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. So, Google+ for those that don't know, was basically another kind of social networking/identity/MadMen-y thing from Google. Unless you were really big, and you were a consumer brand, and you could do focus groups. That's awesome.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28