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5 Focus Group Questions to Feed Your Content Marketing

Hubspot

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

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Consumer Insights: Why the Customer Isn’t Always Right

Adobe Experience Cloud Blog

The worst part is that they could have learned from a similar advertising misstep in 2011. Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. Brands choose a handful of people to sit in a room with two-way mirrors and discuss their product.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles. Test them, see if they work, then be the judge.

Planning 100
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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

Companies for decades ran focus groups and test markets, and of course monitored sales success. Web searches for “online reviews” took off, doubling between July 2008 and January 2011. But—as long as things were going reasonably well, they didn’t go out of their way to solicit feedback.

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5 Prevalent B2B Marketing Myths to Abandon in 2020

Circle Studio

Back in 2011, when Scott Brinker, editor of ChiefMarTec.com, began tracking the growth of MarTech with his Marketing Technology Landscape Supergraphic , there were only around 150 solutions on the market. Thought leadership is about having an ownable and unique perspective —backed by both conviction and authority.

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How Social Media Helps Marketing, PR, And Sales Become Better Friends

Marketing Insider Group

A recent survey of 175 CMOs by Bazaarvoice and the CMO Club tells us that 74% of CMOs will tie their social media activities to quantifiable ROI in 2011. The answer is social media. While that should help address the timing differences, I think there is more to it. Today more than ever, marketing sells and sales people are marketing.

PR 100
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Using Human-Centered Design to Create Better Products (with Examples)

Hubspot

Take HelloFresh, which was founded in 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson. If you don’t feel comfortable with surveys, you could facilitate a focus group. Human-centered design means creating products to solve your consumer’s struggles and help them live better, easier lives.

Design 93