Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

ClickZ

JANUARY 13, 2020

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. But in a market that is constantly getting saturated by vendors, how is Convertr looking to stand out? Convertr is looking to advance its integration and workflow capabilities.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Customer Experience Matrix

JUNE 14, 2013

Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. Vendors are another matter: there’s inherent scale economy to scanning the Web and social media once and applying the results to many different clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

The Effective Marketer

MARCH 9, 2010

Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Big “Register for our webinar&# button at the bottom makes it easy to find where to click to sign up.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 ExactTarget also said their relationship with Marketo , announced June 2011 and now ended, had produced little business. million revenue in 2011, and estimated $3 million revenue in the fourth quarter of 2012.*

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Mobile app messaging campaigns capture mobile insights in real-time and drive personalized mobile experiences (push notifications and in-app messages) to each contact.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117